Writing on Message
- Company and product positioning/message definition
- Collateral plans
- White papers
- Product data sheets
- Solution briefs
- Customer case studies
- Web content
- Presentations/Webinars
- Launch plans
- Project management
Successful organizations define and communicate:
- What they do and for whom
- What they offer
- How their products or services deliver value
They combine savvy positioning messages, clear and substantive writing, people who talk the talk, and materials to deliver the message when people aren’t there to do it.
For thirty years I have helped small and large companies communicate more effectively with their business customers and partners—by defining clear messages, demystifying complex products, and developing content delivered in web copy, collateral, white papers, sales tools, presentations, and more. I’ve worked as a manager and individual contributor in enterprise software companies and marketing consulting firms, and most recently as an independent consultant. Today my clients are marketing executives and CEOs who face a range of communication challenges. Do these sound familiar?
- You’re launching a new product and need to define the message and create materials—fast.
- Your sales team is saying, “we need a white paper that explains X…and we need it yesterday”—but no one has time to write one.
- You constantly hear the same questions when you pitch your product or service to prospects. Something’s just not clear.
- You’ve defined a compelling value proposition for partners. It’s working in your one-on-one meetings, but you need something to leave behind.
- You need content but lack in-house writers. Executives who really understand what you need to say are busy with more pressing tasks.
- You need to supplement in-house staff with an experienced writer who can take a project and run with it.